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22 Best Free SEO Tools Reviewed In 2025

22 Best Free SEO Tools Reviewed In 2025
May 30, 2025 admin

This is a great way to discover new blog topics for your business, or to find relevant FAQs for the bottom of blogs or landing pages. While there are some free SEO programs, the most powerful tools come at a price. Forbes considered whether the fees charged for the tools were in line with the value offered. If you pull data often and want access to one of the biggest link databases in the industry, Moz Pro may be a better choice for your SEO tool suite. From solo entrepreneurs to enterprises, Google Analytics is a necessary tool for measuring your SEO performance when it comes to traffic and user behavior on your sites. Email support is available to customers and requests are typically answered within one business day.

Enter any site to see an instant competitive analysis, including a list of your top SERP competitors and keyword & content opportunities. This innovative tool leverages AI to analyze your content’s alignment with SEO best practices and offers suggestions for improvement. Find a suite of SEO tools that includes a site auditor, a SERP tracker, a backlink tracker, and more with SEObility. This Chrome extension shows you the search volume in your Google search results. You can also see the word count and the number of keywords for top-ranking pages.

seo tools

Best for monitoring your SEO performance and ROI

seo tools

Whether you’re a developer looking to integrate advanced content tools or a marketer wanting to save on generation costs, NEURONwriter offers unprecedented control. It has keyword research tool and  competitor analysis feature allows you to compare your content against top-10 competitors. Beyond content creation, GrowthBar offers comprehensive keyword research with difficulty scores and revenue metrics. For teams, its collaboration features let writers, marketers, and editors work together efficiently, getting SEO-optimized content out the door faster than ever.

seo tools

CanIRank for keyword competition

I use Semrush’s Advertising Research tool to see where competitors are investing in search ads. It helps me find profitable SEO keywords that are likely converting searchers into customers. Finally, BHS Links calculate the true annual cost rather than focusing only on monthly fees.

This tool helps you determine whether the redirect you have created is search engine friendly. This tool will give you a summary of your competitors backlinks. This tool helps you determine the link text used by your backlinks to link to your website. Get started immediately with our free tools—no login, no registration required.

seo tools

Google SERP Simulator

seo tools

If you’re not sure how to begin, our team of experienced professionals at SEO.com are here to help you take the next step in your SEO journey. We’re big fans of STAT because it gives the most granular insights on a day-by-day basis. Being able to go to clients with daily feedback and super-targeted optimizations backed by metrics… that’s invaluable for us.

SpyFu allows users to find the most profitable keywords used by their competitors. It also shows competitors’ ad campaigns and their organic searches. The Basic plan, designed for beginners, is available free of cost.

  • It’s also worth noting that for very specific needs (like rank tracking or technical audits) there are standalone tools that may go deeper than Semrush in just one area.
  • For search engine optimization, cloaking is generally considered bad practice and should be avoided.
  • If there are any paid features that they feel like they’re missing out on, I can confirm that there are other free SEO tools out there to help fill in the gaps.
  • Discover HTTP header errors, JavaScript rendering hiccups, excess HTML, crawl mistakes, duplicate content, and more with Screaming Frog SEO Spider.
  • Overall, Clearscope is a valuable tool for individuals and organizations looking to enhance their content SEO potential with data-driven insights and optimization suggestions.

This helps them improve the quality of their website(s), ultimately boosting their search engine rankings. SEObility has paid plans that offer more features, but their free account is enough for businesses to get started. Crawl your website and get a site audit, get access to rank tracking, check for backlinks, and more.

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