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How to Create an SEO Strategy in 2023 + Free Tools & Templates

How to Create an SEO Strategy in 2023 + Free Tools & Templates
June 25, 2025 admin

If you choose to hire an SEO professional or agency, costs will differ based on their expertise, the size of your website, and the extent of services required. Most businesses budget $1,500–$5,000 per month for intensive outsourced SEO projects. Ecommerce SEO is the process of making changes to an online store to increase the visibility of its web pages and product listings in search engine results pages (SERPs).

Examine the search results

These bots follow links from page to page, discovering new and updated content across the web. If your site structure is clear and content is regularly refreshed, crawlers are more likely to find all your pages. Setting up a Shopify store is like starting a new adventure in the world of ecommerce. You’ve got your products ready, your branding is on point, and your site is live.

SEO strategy

Keep Learning SEO

SEO strategy

Using structured data can help boost the chances of your pages on your site being used to answer a voice query over a competitor’s on search engine results. To stand any chance at increasing your organic rankings, you need to optimize content for readability. Ranking in 2025 means aligning content with user intent, optimizing every technical detail, and earning trust through authority, accuracy, and real expertise. According to a BrightLocal study, 74% of consumers read at least two local reviews online, and 89% expect businesses to respond to all types of reviews (including criticism!). Sterling Star Inc., in turn, determined that local businesses with 10+ 5-star reviews on their Google Business Profile get a ranking boost. They help your business show up in local search results where intent to visit or buy is high.

SEO strategy

Decide how to incorporate these pages into your overall site structure by linking to them from relevant, high-traffic pages. Compress them using tools like Kraken or Optimizilla without sacrificing much quality. It can be quite a price jump to move to dedicated hosting, and it doesn’t always lead to major improvements in page speed or search performance. The advantage of using dedicated hosting is that there’s no risk of your website slowing down due to other websites on the server using more resources than usual.

  • Google gets smarter by the day, so they’ll make you work for it.
  • Therefore, SEO campaigns are never truly finished; all SEO strategies should be cyclical.
  • Tasks like keyword research, on-page optimization, and content creation are all essentially free, besides the time you invest.
  • First, develop a strategy, technique, process or concept that’s unique to you.

Conducting Keyword Research

For starters, claim your Google Business Profile and complete the information. This will ensure your business listing shows up by the map when users search for local keywords. If your website has technical issues, it’s a big red flag to search engine BHS Links algorithms. And that means the content you worked so hard on has a slim chance of ranking.

SEO strategy

Rankings drop, content gets outdated, and competitors catch up. Refreshing old content is often more powerful (and cheaper) than creating new stuff. But hitting “publish” isn’t the final move — it’s where the second half of the strategy kicks in. Before you get started, sign up for a free Writesonic account and browse through the suite of tools. And yes, I’m going to explain this exact strategy in this SEO content guide.

SEO strategy

In Google’s vision of a democratic web, they considered links to function like votes. So, if we assume all links are potentially editorial, then looking up backlink data can illustrate content that’s truly beloved. Grab your favorite backlink data provider (hey — Moz has one!) and pull a report on a competitor’s domain. Take a look at the linked pages, and with a little filtering, you’ll see top linked pages emerge.

You’ll quickly get an overview of what’s missing and suggestions for what you can include in your content. See exactly how to optimize your site’s on-page SEO, get featured in the coveted Featured Snippet spot, and tap into Semantic SEO. Select the platform you’d like to start collecting data from (like a website, Android app, or iOS app). A property represents a website that you want to track and analyze.

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