You can use it to find out whether your page isn’t appearing or isn’t appearing properly in Google search results. As you can see above, it gives you a score based on your site issues. You’ll find a list of issues (along with the scoring) in the following topics. If you want to crawl unlimited URLs, you should go with their premium plan which costs you 150 Euros per year.
Also, an audit can highlight technical problems your website has that you may not be aware of, such as hreflang errors, canonical issues, or mixed content problems. Understanding issues found within a technical audit allows you to analyze a site fully and come up with a comprehensive strategy. On the other hand, most of the pages ranking for “best headphones” are blog posts and guides.
Through strategic updates and a well-written appeal, I not only resolved the penalty but restored the site’s search visibility and credibility. It was a challenging yet rewarding experience that honed my technical SEO and problem-solving skills. The site had very few internal links, especially to two important geo-landing pages. We reworked the internal links to help Google understand where the most important content was to be found. We also removed a great number of toxic external links and did some digital PR to gain a handful of select, high quality new links.
Focus on high-quality, helpful content
- Some relate to your company, while others come from your agency.
- Having that in mind, your website needs to be mobile friendly so that the visitor can have all the options which they would otherwise have on a desktop computer.
- Linking your pages together is useful to both search engines and users.
- Your content should answer questions with actionable, audience-focused solutions.
- Recovering from an SEO penalty is like rebuilding trust—you have to start with a clean slate.
Snippets are your opportunity to grab your audience’s attention and drive them to choose your site to satisfy their needs. This SERP Snippet Optimization Tool SEO Anomaly facilitates meaningful snippet visualization to know how your title and meta description tags will look in the results. The better your rich snippet is, the more visitors you’ll likely have. While your ranking may not drastically decrease, you may lose potential customers who find the other website instead of yours.
View All Financial Services & Investing
The most important thing for Google is that its users find what they are looking for. A well-structured website is easier for both users and search engines to navigate. By analyzing your site with an SEO tool, you gain a clear understanding of what needs to be done to improve your ranking on Google. Many tools are out there, and they help you with different elements of the SEO audit at different levels of expertise.
Putting Your SEO Audit Into Action
More visitors will click on your website in the search results if it has a captivating meta description. Even though Google only provides meta descriptions 37% of the time, it is still important to ensure your most important pages have great ones. Your pages are likely being scanned as part of your daily crawl budget if they are popular, receive organic traffic and links, and are well-linked internally across your site.
