Use the Semrush Local toolkit to streamline and improve your local SEO strategy. One of the most important factors in local SEO is optimizing your Google Business Profile because Google evaluates and ranks profiles (rather than webpages) in map-based results. According to Semrush Sensor data from September 2024, Google displays images in the top 20 results for over half of U.S. Technical SEO involves improving the technical aspects of your website to enhance its search visibility.
To add or edit them in your content management system (CMS), simply look for the corresponding fields and enter the appropriate meta information. For example, in Shopify, go to a product page and scroll to the “Search engine listing preview” and make changes as desired. Building up backlinks—that is, getting your website linked to from a trusted, high-traffic site—bolsters your site’s standing in the eyes of consumers and search engine ranking algorithms. Don’t be fooled by its placement at the end—this step is just as critical as any on-page tactic. A fully optimized GBP acts as a dynamic ambassador for your brand, sending powerful geographic signals to both users and search engines.
Steps to Conduct Keyword Research
But, building backlinks is at the heart of off-page SEO, as search engines use backlinks as an indication of the linked content’s quality. A website that has many high-quality backlinks will typically rank higher than other websites with fewer, and less valuable backlinks. When actively building links, it’s important to avoid black hat activities, and rather focus on more organic link building. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn greater and more relevant traffic through search engines.
- Despite their best efforts, they could not identify the problem.
- If you operate a local business, optimizing for local search is crucial.
- The primary goal of SEO is to drive organic (non-paid) traffic to a website by improving its relevance and authority in the eyes of search engines.
- The “Common Keywords” section is useful as it shows you the total number of keywords you share with each site.
- When a user searches for “how to pair a JBL Bluetooth speaker” Google will present results from pages or videos that contain instructions of some kind.
You can start with basics like keywords and gradually explore advanced topics. Continuous learning and practical application are essential for proficiency. Here’s how you can create effective meta descriptions that can lead to increased search traffic. In simpler terms, crawling is the exploration process, and indexing is the organization process.
Most of us would like it to be higher, but it still means that about half of the sources used rely on traditional SEO results. This means that right now the best way to get featured in AI Overviews is to ensure that your site ranks on the first page for relevant queries. An initial knee-jerk reaction might be to stop marketing and SEO activities to see how the dust settles. Even the most conservative studies show that about 52% of sources mentioned in AI Overviews rank in the top 10 results.
And not every topic you target is best served with a written post. I can speak from firsthand experience that content marketing can help you get LOTS of organic (unpaid) traffic. When looking to acquire backlinks, it’s important to use the proper tools and frameworks.
What is SEO? The Ultimate Guide to Search Engine Optimization:
As well as this, it’ll be important to produce more video content as discovery platforms integrate these more into their SERPs. One result of that is zero-click searches, where search engines show the complete answer to a search query in the search results. This can lead to fewer clicks to your website, but it still pays off to be the website that provides that answer. In fact, this is a good example of the direction in which SEO is going. Shift your focus from ‘just clicks’ and maintaining a specific spot in the search results to building a strong brand and being visible on different platforms. Creating a website and leaving it at that isn’t going to BHS Links cut it.
At the same time, the best kind of topics are the ones that hold business value to you. Otherwise, you’re unlikely to attract potential customers through SEO. Keep in mind, the above list of sub-buckets just gives a glimpse of the available ranking factors. What’s important to know when having SEO explained to you is these factors have different weights.
Overall, technical SEO is a foundational component of an SEO strategy that supports your on-page and off-page SEO efforts. You may need to hire someone or outsource to freelancers or an agency. Backlinks (or inbound links, incoming links) are links from a page on one website to another. Google holds a number of patents related to how their search works in order to prevent manipulating search results and copying the secret formula of their multibillion-dollar business. Overall, SEO benefits include free, sustainable, and passive traffic to your website month after month.
That way, your content is super easy to read no matter what device someone is using. When you use a font that’s 15px, there’s no need to squint, pinch or zoom. The content is big enough for the vast majority of people to read comfortably. This step is also where you write titles and descriptions that make people want to click on your result… even when you don’t rank #1. For example, some time ago I wanted to rank for the keyword “local SEO”.
